Media Training for Authors
Imagine becoming a regular fixture on the talk show circuit and in the national media as a well-known author. Writing a good book isn't easy, but getting in front of enough people to generate buzz and demand for your books can be even harder. This Media Training for Authors course will teach you step-by-step how to prepare for media interviews. Specifically, you will learn how to look good on TV, how to frame a media message, how to answer reporters' questions and how to speak in sound bites.
If you want to sell a lot of books, you will need to be able to sell your ideas and your expertise to the public through regular media appearances. You can begin learning how to master the media right now in this comprehensive, interactive course.
TJ Walker is a media trainer with 30 years of experience as a media coach to best-selling authors, experts, CEOs, Presidents of countries, Prime Ministers, and Nobel Peace Prize winners. Walker is also the author of the USA Today #1 Bestseller "Secret to Foolproof Presentations" (also a Business Week and Wall Street Journal Bestseller). Walker once set the Guinness book of World Records for most talk show appearances ever in a 24 our period (104) while promoting one of his public speaking books.
The course also features three bonus interviews with book publishing legend Dan Poynter.
Your Instructor
TJ Walker is the host of the #1 rated YouTube Channel devoted to Daily Public Speaking and Media Training Improvement. (3+ million Views)
TJ Walker Media Training Bio
TJ Walker is the founder of Media Training Worldwide and has been conducting public speaking training workshops and seminars since 1984. Walker has trained Presidents of countries, Prime Ministers, Nobel Peace Prize winners, Super Bowl winners, U.S. Senators, Miss Universes and Members of Parliament.
His book, "Secret to Foolproof Presentations" was a USA Today #1 Bestseller, as well as a Wall Street Journal, and Business Week Bestseller. Walker is a also a regular contributor to Forbes and the Reuters Insider Network and has written for the Huffington Post. A frequent network news communications analyst, Walker has made more than 1000 network TV and radio appearances on CBS, ABC, Fox News Channel, MSNBC, CNN, Bloomberg TV, Al Jazeera, NBC, CCTV, Fox Business, Russia Today, HLN, TrueTV, Comedy Central, Sirius and NPR. In 2009, Walker entered the Guinness Book Of World Records for most talk show appearances ever in a 24 hour period.
Walker is also the author of "Media Training A-Z" and "Media Training Success."
Walker was a merit scholar at Duke University where he graduated magna cum laude. He has lectured or conducted trainings at Yale University, Columbia University and Princeton University.
Course Curriculum
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StartIntro (3:40)
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StartNobody Cares about Your Book (8:23)
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StartWhat Are Your Media Training Goals? (2:37)
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StartMessage for Topic of the Day (2:09)
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StartCreate a Gimmick (4:58)
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StartTalk Show Host Won't Read Your Book (1:58)
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StartBe the Media (3:18)
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StartExpertise Not Authorship (2:29)
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StartHow Often to Mention the Book (3:08)
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StartHow Authors Can Look Good on TV (1:51)
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StartHow to Look Your Best on Camera - Overview (2:59)
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StartHow to Apply Makeup (4:00)
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StartHow to Sit for TV Interviews (2:03)
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StartHow to Use Your Eyes (2:29)
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StartHow to Move Your Head (2:05)
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StartHow to Move Your Body (1:44)
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StartHow to Move Your Hands (2:33)
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StartHow to Sit in Your Chair (1:12)
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StartHow to Stand for TV Interviews (1:07)
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StartHow to Dress for TV Interviews (2:51)
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StartVideo Record and See Your Improvement (1:02)
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StartHow to Critique Your Own Video Performance (3:11)